LoopMe

New PurchaseLoop capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS.

A recent study says that 65% of all money spent on advertising in digital media in 2019 will be traded programmatically. What happens to display and native advertising? Display advertising needs to step up to tackle the growing effectiveness of programmatic advertising, and to stay relevant to the target audience. One of the newer formats […]