Middle East consumers’ most loved brands for 2022 include Nescafé, Lexus and Prada, stated a Brand Love report by Talkwalker, a consumer intelligence firm, and Hootsuite, a social media management provider. Each year, Talkwalker uses its consumer intelligence capabilities to analyse over 1,500 brands, to see which ones are the most loved. According to the […]
The company specialises in CEM, expanding beyond hospitality to cover retail, banking, and travel Holiday Inn Club Vacation had to close 29 resorts in 2020 due to the pandemic. The club’s action plan required an immediate, effective business strategy to gain customer trust about safety. Using several solutions offered by customer experience management platform Medallia, […]
Luxury car brand Lexus has launched what it describes as an “emotionally intelligent advertisement” to promote the new Lexus ES Self-Charging Hybrid. Developed with agency network, The&Partnership, the ‘Feel Your Best’ campaign uses facial recognition, and is designed to read, adapt to and impact viewers’ emotions while they’re watching. The ad employs facial recognition technology […]
Collision Assistance, a just-in-time support service, is now available to drivers within the Toyota and Lexus mobile app. Toyota and Lexus drivers now have a new assistance service available to them in the moments following a collision. The feature within the Toyota and Lexus Owners Apps offers guided instructions to help drivers navigate a post-collision […]
