Lays Bammesberger

We spoke to five industry experts about prioritising elements of the Martech stack to deal with the changing martech dynamics Re-prioritise for a digital-first environment Karan Patel, Head of Marketing & Commercial – Etisalat Information Services. It’s imperative to understand brands’ business objectives, their challenges, and their plans to mitigate them. They must also revisit […]

Lays Bammesberger, Senior Account Executive, Meltwater, South Africa and Nomsa Makgabenyana, CEO and Founder of Seriti Insights participated in a panel discussion about maximising ROI with the right marketing stack at Vibe Market Fest’s South Africa edition. Consider the fate of the brand Blackberry. It didn’t listen to its customers requesting a phone without keyboards […]