“Many brands want to scale customer service during the busy holiday season with chatbots and other technology, but customers want a human touch,” says Kunal Badiani, Senior Director and Head of Expansion, META, MoEngage, on navigating holiday season shoppers.
With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction points in the customer journey quickly or deal with an avalanche of backlash. In 2017, the then British Prime Minister Theresa May criticised Cadbury’s advertisement campaign and called their egg hunt […]
MoEngage, an insights-led platform, will assist MySyara by providing a single customer view. Using the same, MySyara will be able to assess customers’ preferences effectively. An on-demand car care and technology company in UAE, MySyara has partnered with MoEngage to drive customer engagement and enhance retention metrics. MySyara provides everything from mobile car washing and […]
The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience.
