Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]
Social networking app Instagram’s Head Adam Mosseri announced that they’ll begin testing new video features in the upcoming months to make the platform compete more directly with TikTok and YouTube. Instagram will no longer be just a ‘square photo-sharing app.’ “We’re no longer a photo-sharing app,” Mosseri said in a video posted on Twitter and […]
Discord has acquired ‘Ubiquity6 ‘, which was founded as an AR (Augmented Reality) startup and has recently shifted its focus to online sharing experiences. The two companies didn’t share any financial details about the deal. Ubiquity6 founder Anjney Midha tweeted, ‘I’m very happy to be able to create the future with Jason Citron and Stanislav […]
Influencer marketing platform studies online attitudes and buying habits between male and female groups to find men are more likely to spend higher amounts if an influencer recommends it. GRIN released the results of its survey revealing a divergence in attitudes and habits on social media for male and female consumers. The data details specific […]
SlickText survey reveals importance of legitimate influencer reviews for e-commerce, plus relevance of preferred posting and channel cadence. As businesses adopt digital marketing strategies, social and influencer marketing have become more integral to their multichannel approach. Now influencers fill people’s social feeds as brands work to capitalise on this marketing trend. A new survey from […]
Genesys, a global leader in cloud customer experience and contact centre solutions, has announced new Messenger API support for Instagram, providing companies with a new way to interact and orchestrate personalised experiences across marketing, sales and service for customers on one of the world’s largest social media platforms. Instagram is quickly becoming a preferred social […]
Providing organisations with SaaS solutions, Freshworks makes it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and resolve customer issues Building relevant products might be fairly straightforward but incredibly difficult to execute and succeed at, and that is where Freshworks’ success lies. In 2010, a broken television […]
Facebook‘s photo-sharing app Instagram is launching the option for users globally to hide like counts on posts and the change will soon roll out on Facebook, after years of tests focused on lessening the pressure of using their services. Instagram users will be able to hide like counts on all posts in their feed and on […]
Snapchat at Snap Partner Summit 2021 announced a slew of updates that are aiming to grow its presence among creators, businesses, and developers. Real-time wrist tracking Snap, the parent company behind Snapchat and chief rival of Facebook-owned Instagram, introduced features called Creator Marketplace and Gifting to help creators attract monetisation. The company has also brought […]
TikTok is about to reach a pivotal milestone. By the end of 2021, the video app will have more Gen Z users in the US than Instagram, according to an eMarketer forecast, and it’ll surpass Snapchat in total users by 2023. This year, TikTok will attract 37.3 million Gen Z users, (people born between 1997 […]
