WeVideo has integrated its video creation platform with Meta Business Suite for Facebook and Instagram, empowering marketers to create and publish social media video content to both platforms with greater speed and efficiency. “As businesses strive to connect with consumers, video is a critical component for companies to engage with key audiences and convert target […]
Meta is trying to stop fake luxury goods from circulating on its platforms, including big names from Gucci to Chanel, according to a Reuters report. The platforms have become concentrated areas for counterfeit offenders. The brands’ work on policing services like Facebook, Instagram and WhatsApp has been like “whack-a-mole.” Research has said that counterfeiters have […]
TLDR: Programmatic Advertising uses artificial intelligence (AI) in real-time bidding to help automate and streamline the advertisement buying process. In short, programmatic campaigns allow you to specify a target market, budgets, and goals for the campaign. Due to the Covid-19 pandemic, digital advertising spend has exceeded traditional media spend. Altogether, this is great news […]
Here are our picks for the top 10 virtual influencers out there, creating a buzz and earning their spot in the world Meet Candy. Dressed in Prada, including the triangular logo-plaque earrings from the Spring/Summer 2021 collection, she has been promoting the brand’s latest perfume collection. Candy is a social media influencer, only, she is […]
In a bid to give more power to users, Instagram is mulling to double down on videos on the platform and work more towards giving users more control for better transparency in the coming year. According to Instagram head Adam Mosseri, the company’s key priorities for next year will be videos, transparency, creators and messaging. […]
Within a society that now seeks easy access to expertise, experiences and communities to engage with, the creator economy is built around highly motivated, creative and skilled individuals that are using digital platforms to start their own businesses, brands and communities. Of late, corporates are realising that there’s money being left on the table and […]
Meta has teamed up for the second year with regional creative agency, TBWA/RAAD to launch #LoveLocal consumer campaign on Facebook and Instagram during the holiday season. Aiming to amplify the voice of local small and medium-sized businesses (SMBs) in the MENA region and inspire people to rethink the significance of their individual action, #LoveLocal brings […]
From the hashtag #TikTokMadeMeBuyIt to new in-app shopping functionality, TikTok is pushing hard into eCommerce. This focus on eCommerce isn’t surprising as the social platform experienced a 553 per cent increase in shopping in 2020, according to data compiled by Bazaarvoice. But despite the tremendous growth, there are still a lot of untapped eCommerce opportunities […]
ThinkSmart, a media, and public relations company has become the region’s first to launch a creative content hub, THINKSMART HUB. Located at the strategic Al Quoz Creative Zone, it is the first-of-its-kind infrastructure that’ll support and boost content creation for social media users on various platforms like Instagram, Snapchat, Tik Tok, YouTube, and Podcasts. Also […]
Kuwait-based OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social media campaigns in one app, announced it has fully acquired Panda Media, a Kuwait-based online education company focused on entrepreneurs. The company’s new offering will provide local small and medium-sized enterprises (SMEs) and entrepreneurs with exclusive educational marketing courses and […]
