Instagram Plans To Focus on Transparency in 2022
In a bid to give more power to users, Instagram is mulling to double down on videos on the platform and work more towards giving users more control for better transparency in the coming year. According to Instagram head Adam Mosseri, the company’s key priorities for next year will be videos, transparency, creators and messaging. […]
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In a bid to give more power to users, Instagram is mulling to double down on videos on the platform and work more towards giving users more control for better transparency in the coming year.
According to Instagram head Adam Mosseri, the company’s key priorities for next year will be videos, transparency, creators and messaging.
The Instagram boss posted a video on Twitter, highlighting the general goals for the company in 2022.
“We’re going to double down on our focus on video, we’re no longer just a photo-sharing app, and consolidate all our video formats around Reels and continue to grow that product”, Mosseri said.
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“Instagram will focus on messaging and will double down work on controls to improve transparency in the coming year. He ensured that Instagram will introduce more monetisation products to help and empower the creators to make a living on the platform,” he added.
Transparency will most likely come in the form of Instagram’s coming chronological feed toggle, which will give users the capacity to easily switch to a reverse chronological post feed.
One of the key areas where Instagram will focus is consolidating all of its video formats around Instagram Reels.
“We are going to have to rethink what Instagram is because the world is changing quickly and we’re going to have to change with it,” Mosseri was quoted as saying.
