insights

Lead Insights is powered by generative AI including Anthropic Claude on Amazon Bedrock and works in tandem with eTrigue’s Lead Accelerator platform.

The Cygnus and VMS alliance will help institutions recruit high-intent adult students while protecting the integrity of their institutional brands.

Typeform AI is designed to help brands better understand their audience effectively and effortlessly.

Carson is leveraging Zocks advanced AI technology to build and update client profiles, capture meeting notes and tasks from conversations, and automate advisor workflows.

The partnership allows Sprinklr customers to integrate Bluesky into global marketing and insights strategies.

The Module is designed to drive retail strategies with deep insights that drive impactful in-store decisions and elevate their approach to shelf management.

Salesforce introduced its Web3 Advisory Board, a select group of technology leaders and innovators from across industries and disciplines, who provide guidance on how Salesforce can help its customers enter the world of Web3 in a trusted, responsible, and sustainable way. Why it’s important: Web3 has tremendous potential to elevate and deepen customer relationships across […]

Rhetorik, a provider of sales intelligence, data hygiene, and insights, has acquired Datarista, a data delivery solution for real-time account and contact integration. The acquisition extends the reach of Rhetorik’s data, AI, insights, and analytics capabilities with a seamless, real-time, cloud-based and integrated sales and marketing technology suite. The combination of Rhetorik and Datarista will […]

The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business bottom lines.

Dynata, a provider of first-party data platforms for insights, activation and measurement, has acquired Ameritest, a brand and advertising research consultancy, to help clients measure the effectiveness of their advertising messages. Financial terms of the deal were not disclosed. Adding Ameritest’s capabilities enables Dynata to improve its advertising from early-stage image and message development to […]