Salesforce Web3 Advisory Board Guides on Trust, Ethics, and Insights
Salesforce introduced its Web3 Advisory Board, a select group of technology leaders and innovators from across industries and disciplines, who provide guidance on how Salesforce can help its customers enter the world of Web3 in a trusted, responsible, and sustainable way. Why it’s important: Web3 has tremendous potential to elevate and deepen customer relationships across […]
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Salesforce introduced its Web3 Advisory Board, a select group of technology leaders and innovators from across industries and disciplines, who provide guidance on how Salesforce can help its customers enter the world of Web3 in a trusted, responsible, and sustainable way.
Why it’s important: Web3 has tremendous potential to elevate and deepen customer relationships across both the physical and digital world.
- However, 46 per cent of marketers don’t currently have a Web3 strategy, according to Salesforce’s recent State of Marketing report.
- Salesforce is working with trusted industry experts as it identifies Web3 opportunities and builds product and marketing roadmaps for its customers.
Driving the news: The board is composed of executives from leading brands, partners, and Web3 luminaries who partner with Salesforce to share insights and best practices, inform Trailhead courses, and provide strategic guidance on how to enter this emerging space.
Marc Mathieu, Salesforce Svp Of Strategic Customer Transformation & Innovation And Web3 Studio Co-Founder, said, “Web3 opens up the doors to a new era of brand and consumer relationships. Tapping into its potential requires a new way of thinking and approaching business problems, and we have assembled an amazing board to help guide us on this journey.”
