The French parliament’s bill to bring transparency to influencer content is a welcome move against false beauty standards. But as marketing visuals turn to generative AI and digital humans, will the same obstacles raise its ugly head? French social media influencers are a click away from letting out an oh mon dieu! The National Assembly […]
Finding the right influencer with the reach and niche that aligns with your brand can be tricky. Marketers are using algorithms to spot profiles with fake followings, identify patterns of interest and amplify brand messages Audiences are smarter than ever and less impressionable to cookie-cutter marketing tactics. If you are a brand that is looking […]
Influencer marketing platform studies online attitudes and buying habits between male and female groups to find men are more likely to spend higher amounts if an influencer recommends it. GRIN released the results of its survey revealing a divergence in attitudes and habits on social media for male and female consumers. The data details specific […]
SlickText survey reveals importance of legitimate influencer reviews for e-commerce, plus relevance of preferred posting and channel cadence. As businesses adopt digital marketing strategies, social and influencer marketing have become more integral to their multichannel approach. Now influencers fill people’s social feeds as brands work to capitalise on this marketing trend. A new survey from […]
Social Native announces the acquisition of Olapic Social Native, a marketplace technology company that empowers marketers to source and optimise visual content to improve brand awareness and performance announced today the acquisition of Olapic, a leading user-generated, influencer, and short-form video content platform for hundreds of brands worldwide. As customer attention becomes harder and harder […]
