Martech
Influencer Marketing Enters a New Era of Community-Driven Growth
New data shows 70% of influencer campaigns remain focused on awareness, as TikTok closes in on Instagram and XiaoHongShu strengthens its role in consumer discovery.
New data shows 70% of influencer campaigns remain focused on awareness, as TikTok closes in on Instagram and XiaoHongShu strengthens its role in consumer discovery.