influencer marketing

From pop-up collaborations to limited-edition drops, influencers and creators are stepping into the kitchen to co-create products that boost sales, drive engagement, and deliver shareable dining experiences.

Trained on campaign data from creators, social posts, Linkin.bio transactions, and influencer-driven purchases, Later EdgeAI enables performance prediction, confident creator selection, and measurable results across the purchase funnel.

Karla Zaldivar, Global Social Media Insights Manager, Booking.com, shares how Booking.com uses influencer tiers, engagement metrics, and data-driven benchmarks to measure impact and drive meaningful social media performance.

With compliance and brand safety challenges expected to grow as the creator economy expands, New Engen and DoDilly’s partnership equips brands, particularly in retail and CPG, with a scalable, tech-driven solution.

Hannah Bourne talks about how brands can connect with younger audiences, understand their evolving expectations, and build meaningful relationships through authentic storytelling and creator-led marketing.

Later's Brand Suitability Insights analyses 12 categories, from profanity to competitor conflicts, to help mitigate potential downsides while also surfacing the upsides of creator partnerships.

The acquisition is expected to expand Accenture Song’s social marketing capabilities for clients looking to strengthen growth and relevance.

Find.ly allows influencers to create a centralised, customisable storefront to showcase all their affiliate products.

VideoShops launches its next-generation social commerce platform, letting creators and everyday tastemakers sell products instantly with same-day commissions.

Unlike existing platforms that limit enhanced earning opportunities to creators, Mavely Boosts gives creators of all sizes access to increased commissions with no approvals or minimum follower requirements.