influencer marketing

This collaboration integrates Julius’s influencer discovery and analytics capabilities with Amplify.ai’s advanced AI-driven engagement tools.

Sprout Social Influencer Marketing is designed to make discovering influencers and executing campaigns more efficient and intuitive.

Creators have cemented themselves as trusted figures for consumers, with a staggering 73% of Gen Z and 57% of Millennials relying on creators for purchase decisions.

Squad leverages its expansive network of influencers and creators to suggest alternative talent options at various price points.

The Collective redefines influencer marketing by offering a seamless, end-to-end solution for managing campaigns.

The Mavely partnership enables brands engaging in Later campaigns to incorporate affiliate links with the click of a button.

The research highlights how consumers of different generations are using influencer recommendations when it comes to holiday shopping decisions.

This partnership represents a major milestone for L’Oréal Vietnam, VML, and Mindshare, reinforcing their shared commitment to shaping the future of influencer marketing in Vietnam.

Swiggy’s suite will assist restaurants in putting up advertisements on social media platforms like Instagram and Facebook and sending push notifications for WhatsApp customers.

From bidding wars to dirty traffic, how can marketers take a proactive approach to fraud prevention? Invalid traffic (IVT) and ad fraud can severely damage campaign ROI by creating the illusion of real traffic. As businesses invest more in influencer marketing, ads become prime targets for dirty traffic.