Accelerated by the pandemic, AR/VR marketing has gripped real estate, helping customers to make informed decisions from the comfort of their home Typically, a real estate agent or an advertisement promises a garden, security system, and a garage to prospective homebuyers, but on a real-life visit, one might find a swing set for a garden, […]
The augmented reality (AR) and VR market is growing steadily and is estimated to reach a market size of $209.2 billion by 2022. DesignRush, a B2B marketplace connecting brands with agencies, determined the best companies that create AR and VR interactive experiences based on real-world environments which businesses can integrate into a wide range of […]
Lotame continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns. Lotame, the unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of connected TV product suite: Lotame […]
TIGA released new data showing that over the last five years the focus of UK studios has moved away from mobile towards other platforms. In 2018, 40 per cent of UK studios were primarily focused on mobile, down from 49 per cent in 2013. TIGA is the network for video games developers and digital publishers and the […]
Marketers in the Middle East are embracing IoT to drive more customers and engage the right audience. Businesses with agile ecosystems that have well-equipped Internet of Things (IoT) architecture and the technology to support the latest advancements are undergoing a significant shift. What actually is IoT? Internet of Things or IoT can be explained as […]
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out. 5G will improve more than just our mobile connectivity. Millennials and Gen Z are an impatient lot, and as consumers, that’s a good thing. They are looking for everything to happen in […]
