IBM Watson

Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor.

2022 is off to a flying start. From metaverse and experience cloud to Amazon’s Alexa and Cisco’s Webex going to the Moon, we’ve been keeping an eye on all the top tech news and releases, many of which might shape the trends and stories that will occupy us in the days ahead. Catch up on […]

Atento, a CRM and business process outsourcing services provider, has launched Xtrabot, an automated omnichannel solution for remote customer services. Atento estimates that approximately half of the volume handled by standard remote customer service functions consists of repetitive and/or simple interactions that can be automated and processed by Xtrabot. With Xtrabot, customer telephone requests can […]

IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, “IBM Watson Advertising Social Targeting with Influential,” Harnesses AI to Help Identify Influencers that Align with a Brand’s Values and Voice IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands […]

Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.  The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]