The GThaler Universe will provide the technologies needed for organisations and individuals to create and enter into the metaverse. In Dubai, the construction of The GThaler Universe started aiming to be the first metaverse. The GThaler Universe, powered by Ethereum and Polygon blockchains, is working with a global team from 18 countries to create a […]
With the increasing rate of cart abandonment and the onset of crumbling cookies, it is imperative to invest in churn analysis and understand customers better How strong is your customer retention rate? While retention is more important than acquisition is debatable, it holds enough truth. Consider this: A churn rate over 10 per cent indicates […]
As Netflix looks to regain lost revenue, co-CEO Reed Hastings announced that it was “open” to offering lower-priced tiers with ads It seems the subscription streaming service has reached a point of never say never. After years of resisting advertisements, Netflix is now considering cheaper subscription plans supported by ad revenue. In an earnings call, […]
Skio, a startup that aims to take the pain out of selling subscriptions for brands on Shopify, has raised $3.7 million in a seed funding round. Kennan Davison, an engineer who previously worked at Hulu and Pinterest, founded the startup in April. Skio is taking on incumbents like ReCharge Payments, which too has built subscription […]
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers are paying for clicks and exposure that never happens. In October 2018, Buzzfeed News uncovered a massive mobile ad fraud that affected over 125 android apps and websites, including Facebook, Lyft, […]
