HubSpot’s accelerated success illustrates the influence and impact of digital and inbound marketing. Inbound marketing was conceptualised and created by Brian Halligan during his graduation days at the Massachusetts Institute of Technology (MIT) in 2004. Helping him in this endeavour was Dharmesh Shah, a fellow student at MIT and Halligan’s friend. The idea came about when […]
HubSpot, the customer relationship management (CRM) platform, announced that it has signed an agreement to acquire The Hustle, a media company that produces a newsletter, podcast, and premium research content. The move will give HubSpot more ways to offer its community of scaling companies valuable content across a broader range of topics and a more […]
Madison Logic’s Account Based Marketing platform with bi-directional HubSpot integration now powers always-on ABM strategies for joint customers Account Based Marketing (ABM) company Madison Logic is now listed in the HubSpot App Marketplace. At a time in which B2B marketers are grappling to sustain pipeline and deal velocity amidst the economic chaos of COVID-19, Madison Logic’s global ABM platform, […]
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers are paying for clicks and exposure that never happens. In October 2018, Buzzfeed News uncovered a massive mobile ad fraud that affected over 125 android apps and websites, including Facebook, Lyft, […]
The Vibe Marketers Fest 2019, Middle East’s largest marketing technology conference concluded on November 6. The two-day summit that began on November 5 was the second edition of the annual conference, following its successful launch last year in November. The conference witnessed a massive turnout of marketing leaders, CMOs and technologists from the region who […]
HubSpot announced that LinkedIn Lead Gen Form creation is now available within the free HubSpot ads tool. The new feature helps marketers collect quality leads from their ads on LinkedIn using pre-filled forms, which they can set up directly within the connected HubSpot platform. Ads are now an important part of any modern inbound marketing […]
HubSpot announced the launch of a new app marketplace that features hundreds of third-party tools that HubSpot users can integrate with their accounts. Businesses can now discover new integrations and connect their tools, teams, processes, and data with a single, connected system. “We’re dedicated to delivering an open platform that makes it easy for our […]
HubSpot announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers. Growing businesses often suffer from app overload – […]
HubSpot, a leading growth platform, was recently declared the recipient of the 2019 Global Growth Excellence Leadership Award for marketing automation. The award specifically attributes the company’s success to the flywheel model, HubSpot’s approach to marketing, sales, and customer service that uses the momentum of happy customers to drive referrals and repeat sales. “By introducing a […]
