GTM Strategy

The report shows sales and distribution teams are under pressure to drive revenue growth, while disconnected systems and AI uncertainty make execution harder.

The research signals a decisive shift in B2B GTM strategy, urging leaders to abandon outdated playbooks and embrace an AI-first, customer-obsessed model built on augmentation, resilience, and cross-functional collaboration.

Video engagement signals now feed directly into Salesloft workflows, helping teams prioritise follow-up, focus on the right deals, and improve forecast accuracy.

The RGI Platform uniquely delivers market, account, technology, intent, and contact intelligence in a single AI-driven experience to accelerate high-confidence GTM execution.

B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new operating system for high-performing GTM teams.