Google

DV360 helps teams execute digital advertising campaigns, organise audience data, purchase inventory, and optimise campaigns.

Google Search and YouTube allow brands and businesses to achieve growth, turning discovery into actual purchases.

The proposed takeover is part of Google’s aggressive expansion into cloud computing during an artificial intelligence boom.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.

Google won't be scrapping third-party cookies after all. It plans to focus on the Privacy Sandbox to improve privacy. What does this mean for the industry?

With AIBridge, incoming calls can first be routed directly to an AI-driven virtual agent through a pre-built integration with Bandwidth's Maestro platform.

Tech Mahindra's Email amplifAIer provides end-to-end email automation and personalised responses by identifying the intents and extracting the required entities from email and other systems.

By adding Bard capabilities, Birdeye customers can now automate the process of monitoring and responding to customer reviews and surveys.

TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy.

Tumblr is betting on live-streaming with The Meet Group, entering a crowded field of social media competitors, including Amazon’s Twitch — the category leader — Google’s YouTube and ByteDance’s TikTok. Regarding the types of live streams, the platform is excited about video game sessions, book club discussions and Dungeons & Dragons games that received callouts. […]