Google

The research indicates that AI search tools are gaining momentum by providing answers in plain language, summarising complex information, and eliminating the need to navigate through pages of SEO-driven content. 

Fully integrated into the Productsup platform, the CSS add-on enables businesses to manage campaigns, optimise product content, and drive more qualified traffic from a single, centralised solution.

In 2025, Google faces mounting legal pressure, major AI search updates, and internal shifts. Here's a breakdown of the latest developments—and what marketers need to know to stay ahead.

With cookies sticking around for now, Google is reevaluating how its Privacy Sandbox APIs can best support the ecosystem.

DV360 helps teams execute digital advertising campaigns, organise audience data, purchase inventory, and optimise campaigns.

Google Search and YouTube allow brands and businesses to achieve growth, turning discovery into actual purchases.

The proposed takeover is part of Google’s aggressive expansion into cloud computing during an artificial intelligence boom.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.

Google won't be scrapping third-party cookies after all. It plans to focus on the Privacy Sandbox to improve privacy. What does this mean for the industry?

With AIBridge, incoming calls can first be routed directly to an AI-driven virtual agent through a pre-built integration with Bandwidth's Maestro platform.