Gerald Zaltman

#VMFKSA Global martech expert Neil Patel was the keynote speaker at Vibe Martech Fest’s Saudi Arabia edition. He shared pointers for marketers to get true value from their martech stacks, and reduce waste Use technology to streamline processes but don’t forget the value of your team. There will be an increase in automation, tools that […]

Harvard Business School professor Gerald Zaltman says that 95 per cent of our purchase decision making takes place in the subconscious mind. It seems then that it’s a common misconception by most customers who believe that their buying decisions result from a well-thought-out rational analysis of available alternatives in the market.  If Zaltman is to […]