GEO

Getfluence and OtterlyAI help brands turn AI search insights into targeted editorial placements and stronger visibility.

The acquisition will bring additional technology in-house, add AI engineering talent and deepen Zeta’s connectivity to frontier models.

The strategic partnership pairs Bazaarvoice’s crawlable content infrastructure with Evertune’s enterprise GEO and prompt-tracking platform.

The AI Visibility suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimised content that ChatGPT, Perplexity, and Google Gemini can cite.

Featured’s GEO Audit also identifies a distinct type of visibility gap: an AI engine may cite a brand’s own website as a source without mentioning the brand in its answer.

The free AI Search Visibility Audit provides that visibility, along with a snapshot of how they perform across AI answer engines, in just minutes.

Combined with OtterlyAI's AI search tracking, Agent Analytics turns two previously disconnected signals into one funnel, from crawled to cited.

Viral Nation’s new offering helps brands improve visibility and influence by tapping into consumer understanding, trust and recommendations.

Parsnipp gives marketers a single platform to measure AI visibility and activate advertising informed by those insights.

As shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.