GEO

Bazaarvoice’s Authentic Discovery API makes user-generated content instantly accessible to AI platforms, enabling brands and retailers to improve visibility in AI-driven search and discovery.

New Discoverability feature brings generative engine optimisation (GEO) to millions of small business owners as AI-powered search reshapes how customers find local services.

As AI reshapes search behaviour, Patrick Briggs and Simon Lesser explore whether SEO is evolving or being redefined entirely, highlighting the rise of Generative Engine Optimisation, shifting user journeys, and the growing challenge of measuring success in an answer-first ecosystem.

The AI Visibility Audit and the GEO Topic Planner are designed for B2B brands seeking to sustain relevance and build more brand trust in a new era of search.

Fatih Mehtap, Vice President of Marketing at Cloudways by Digital Ocean, explains how AI, LLMs, and no-code tools are transforming websites from static destinations into contextual, revenue-driving digital experiences.