As AI reshapes search behaviour, Patrick Briggs and Simon Lesser explore whether SEO is evolving or being redefined entirely, highlighting the rise of Generative Engine Optimisation, shifting user journeys, and the growing challenge of measuring success in an answer-first ecosystem.
The AI Visibility Audit and the GEO Topic Planner are designed for B2B brands seeking to sustain relevance and build more brand trust in a new era of search.
GEO GPT is available directly inside ChatGPT, allowing organisations to begin their AI visibility diagnostic within the same environment where buyers increasingly conduct research.
Consumers are changing the way they make decisions and where they make purchases. Brand leaders are tracking these shifts to align retail strategies to evolve in tandem.
