generative AI

Growth Labs is Moburst’s proprietary AI innovation and product unit, focused on building, testing and scaling AI-powered marketing solutions.

Alphabet reported record $403bn revenue as YouTube crossed $60bn, with AI-driven ad tools and subscription growth shaping its strategy.

PVH Corp partners with OpenAI to embed generative AI across operations, enhancing creativity, personalisation and consumer engagement for Calvin Klein and TOMMY HILFIGER.

OpenAI has launched a new macOS app for Codex, introducing agentic workflows, multi-agent support and enhanced automation for AI-driven software development.

Microsoft launches the Publisher Content Marketplace, enabling publishers to license premium content to AI systems with transparency, control and usage-based monetisation.

Decart launches Lucy 2, an AI model that edits live video in real time using natural language, enabling new possibilities for livestream commerce and interactive marketing.

CGI forms a global alliance with OpenAI to help enterprises deploy secure, responsible AI at scale, moving from pilots to measurable business impact.

The expanded Optimization Hub, part of the Brandi Content Compass, extends Brandi AI's optimisation capabilities across a broader set of content formats central to marketing, communications and thought leadership efforts.

The new global offering brings together WPP’s production capabilities with advanced gen AI, strong creative capabilities, and long-term investment in a global studio network.

The new solution gives businesses the ability to monitor the performance, reliability, and user experience of custom ChatGPT apps.