GenAI

Rewind 2024: AI revolutionised marketing in 2024, driving creativity, precision targeting, and compliance.

DV’s genAI solution ensures precision in identifying and categorising low-quality content.

Among the tools used for the short film production are OpenAI’s ChatGPT 4.0 and Midjourney v6.1, supervised by Agoda’s marketing, legal, and translation teams.

REWIND 2024: Exploring the transformative trends shaping the martech ecosystem, from the rise of generative AI and agile stacks to groundbreaking approaches in CX and data-driven strategies.

React Score provides clear rankings across categories, helping brands quickly prioritise responses, monitor reputation health, and track performance in real-time.

IMDA’s framework acts as a guide for media practitioners, helping them upskill and remain relevant in the evolving industry.

The genAI guide provides creators and brands with clear, actionable guidelines for the ethical and effective use of AI in content creation.

Publicis Sapient will create a dedicated Google Cloud business unit to address demand for Google’s AI technology.

A brand can use the new Data Cube X features to identify all touchpoints where they can connect with consumers via search.

The AI-powered advertising solution enables marketers to generate ad variations and advanced insights