GenAI Adoption Surges Amid Rapid Innovation Challenges: 2025 Report
The report also shows that 73% of respondents have increased spending on GenAI or AI-specific solutions, sourcing from cloud providers, established vendors, and emerging startups.
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The 2025 Thales Data Threat Report has found that nearly 70% of organisations consider the fast pace of generative AI development the leading challenge tied to AI adoption, followed by concerns over integrity (64%) and trustworthiness (57%).
The report is based on a survey by S&P Global Market Intelligence 451 Research of over 3,100 IT and business professionals across 20 countries and 15 industries.
GenAI is transforming industries by driving innovation and efficiency. Enterprises leverage it to accelerate product development, enhance CXs, improve training, speed drug discovery, and optimise operations. However, the rapid adoption of GenAI introduces complex challenges that organisations must navigate carefully.
Despite concerns, many businesses in advanced AI adoption stages push forward quickly without fully optimising their infrastructure or governance models. The race to innovate often eclipses the focus on readiness, risking operational inefficiencies or oversight.
Eric Hanselman, Chief Analyst at S&P Global Market Intelligence, said, “The fast-evolving GenAI landscape pressures enterprises to move swiftly, sometimes sacrificing caution as they strive to stay competitive. Many are deploying GenAI tools before fully understanding their implications, especially with the surge of SaaS platforms embedding GenAI capabilities, increasing complexity.”
Moreover, organisations are prioritising investment in GenAI-related tools and capabilities. The report showed that 73% of respondents have increased spending on AI-specific solutions, sourcing from cloud providers, established vendors, and emerging startups. GenAI is now a core part of enterprise digital transformation strategies, second only to cloud initiatives in importance.
As GenAI adoption accelerates, enterprises face a pivotal moment: balancing speed with strategic planning will determine who thrives in this transformative era.
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