Optimove Launches AI-Powered Optimove Engage
With Optimove’s Positionless Marketing Platform, marketers gain full control over the entire marketing lifecycle, executing any task instantly and independently.
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Optimove announced the launch of Optimove Engage, an AI-powered solution that empowers marketers to scale the creation, management, and optimisation of personalised content across every channel.
In the genAI era, generating personalised content is easier than ever. But with infinite permutations now possible, a new challenge has emerged: how to manage, test, and optimise it without spiralling into content chaos that’s overwhelming many marketing teams today.
Optimove Engage provides marketing teams with:
- GenAI-powered, brand-compliant content creation and management across all channels
- AI-led message analysis that identifies each customer’s content palette and continuously optimises delivery
- A marketer-friendly UI to facilitate true messaging symmetry across outbound and inbound channels
ALSO READ: Optimove and Netcore Partner to Deliver Highly Personalised Email and SMS Customer Messaging
“GenAI has empowered anyone to create content instantly. While that’s accelerated creativity, it has also unleashed a runaway train of content chaos,” said Shai Frank, SVP Product & GM Americas at Optimove.
“Engage is the engine behind Creative Power in our Positionless Marketing platform, enabling real-time content creation, management, and optimisation at scale. It’s built for marketers to meet today’s customer expectations, where speed and relevance are everything.”
“With Engage, marketers can truly be positionless, executing AI-assisted campaigns with control that drives engagement and loyalty.”
Key Additions to Optimove Positionless Marketing Platform
- Optimove Orchestrate – The orchestration and decision-making engine, providing a Single Marketing View of all campaigns across channels and vendors
- Opti-X – The personalisation engine that delivers tailored digital experiences at scale
- Adact.me – The AI-orchestrated gamification solution enhancing engagement and retention
- OptiGenie – The foundational, generative, and agentic AI framework behind Optimove
Together, these solutions empower marketers to deliver real-time, individualised journeys with full visibility and control. All within a single, unified platform.
With Optimove’s Positionless Marketing Platform, marketers gain full control over the entire marketing lifecycle, executing any task instantly and independently. From orchestration to optimisation, it lets marketers break free from the limitations of fixed roles and gain the power to execute any marketing task instantly and independently to do anything and be everything.
ALSO READ: Optimove Acquires Personalisation Platform Graphyte
