Interviews
Gaming Is Inherently A Social Experience
Steve Brauntuch spoke about how gaming is consolidating with content and entertainment and how brands are approaching younger audiences without disrupting the experience.
Steve Brauntuch spoke about how gaming is consolidating with content and entertainment and how brands are approaching younger audiences without disrupting the experience.
It began by mailing out DVDs, then evolved to become a production and streaming powerhouse. Now Netflix appears to be making its next big bet on the future of gaming. The streaming giant Netflix is building its first in-house video game studio in Helsinki, Finland, as it expands its empire over mobile games. The news […]
To be ahead of the game, eCommerce companies will require to adapt and integrate technologies, such as virtual try-on, gaming and interactive storytelling concepts that increase engagement Imagine watching a TV show and buying the pretty dress one of the stars is wearing within the show’s environment. Or better, smart, interconnected appliances remembering to buy […]
CleverTap announced superior growth numbers across the Middle East over the past year, fueling its expansion into Turkey. Since launching in the Middle East in 2020, CleverTap has doubled its growth in META by adding 100 new brands to its company portfolio. “Our rapid growth in the Middle East is welcomed with great enthusiasm and […]
App marketing analytics platform Adjust released its annual Mobile App Trends Report, which shows mobile app growth continuing to accelerate globally in 2021. The report — based on Adjust’s top 2,000 apps and its dataset of apps tracked across gaming, e-commerce, and fintech — analyses long-term trends in installs, sessions, time spent in-app, retention and re-attribution rates across […]