For better flexibility and brand safety, business leaders are looking towards new ways to balance platform automation with advertiser controls. “Platform automation tools are making it easier than ever for brands to use machine learning in paid search and social advertising campaigns, but limited control to guide these algorithms significantly stifles growth potential,” said Ashwani […]
With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are keeping […]
With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease the administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are […]
BillingPlatform announced several product enhancements to PlatformCloud and BillingCloud that will further increase its customers’ productivity and flexibility to help accelerate the quote-to-cash journey. BillingPlatform’s new features include new integrations, enhancements to existing connectors, and functionality to support new and improved billing and invoicing capabilities. BillingPlatform’s product releases are based on customer feedback, analysis of […]
