Koddi, an advertising technology provider, announced new dynamic targeting capabilities in its Koddi Ads platform. It can deliver increases of up to 30 per cent in advertiser program efficiency and budgets, all while providing a GDPR/CCPA-compliant solution to the challenge of personalising audience targeting. Koddi’s new dynamic targeting feature allows digital marketplaces to serve customer-focused […]
Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]
A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]
Dynata, providers of a first-party data platform for insights, activation, and measurement, has acquired Optimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company. Financial terms of the deal were not disclosed. The acquisition of Optimus makes Dynata’s first-party data immediately more actionable, connecting it with trusted second- and third-party […]
SHE Media announced the launch of its proprietary Purchase Intent Graph. Under Penske Media Corporation’s (PMC) first-party data platform Atlas Data Studio, an agency award-winning data strategy and platform developed by SHE Media. SHE Media’s Purchase Intent Graph is focused on consumer purchase behaviour to deliver better experiences to audiences and deeper insights, first party […]
ArcSpan Media, an audience revenue monetisation and optimisation company, recently announced the debut of its Audience Engine SaaS platform and the hiring of a leadership team representing both sell-side and buy-side adtech experts. The company was founded to help digital publishers and brands take control of their audience monetisation operations and navigate the evolving first-party […]
Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]
Call it the cookiepocalypse or the death of the third-party cookie. For years, marketers have been using cookies to collect data about their audience that helps them target ads to the right segments. But Google’s efforts to phase out the third-party cookie on Chrome browsers by 2022 means marketers need to change the way they […]
Ninety minutes of wait time is no joke. I had called the airline multiple times regarding my refund status for a cancelled flight. But when I did manage to connect to an agent, he didn’t know my situation and what the management had decided about refunds. Meanwhile, the situation at the airline contact centre was […]
OpenX revealed the results of the company’s latest survey, examining how publishers are currently viewing and utilising first-party data. The findings highlight the critical role first party (1P) data will play going forward, with 85 per cent of publishers saying that 1P data will be important to their future revenue. However, while the vast majority […]
