Martechvibe asked six martech leaders how they are designing strategies to woo Gen Z and Millennials – the most demanding customers with the highest potential to be brand advocates and ambassadors. Move over Millennials, Generation Z is now the group forming most brands’ target markets. Gen Z is a technology-native cohort with no tolerance for […]
Azure Availability Zones are critical building blocks of comprehensive business continuity and disaster recovery strategy Microsoft has announced the general availability of Azure Availability Zones via its UAE data centres in Dubai, aimed at enhancing the competitiveness of UAE businesses through business continuity and disaster recovery solutions. “With the advent of the always-on economy, uptime […]
Sebastian Frederiks has been appointed head of Wholesale Banking for ING in the Middle East, effective from 15 July 2021. He will report to Malgorzata Kolakowska, UK and Middle East CEO. Sebastian will lead the Dubai-based team, serving corporate clients, wealth funds and financial institutions. Supported by specialist global product teams, he will work alongside […]
Industry experts come together for a webinar hosted by MarTechVibe in partnership with WebEngage to discuss customer retention strategies during the Covid’19 crisis In this era of rapid advancement of marketing technology, new insights on customer loyalty have fuelled a shift in marketing ideas. Customer retention strategies are now the game changers for a brand’s success. […]
