Facebook

Influencer marketing platform studies online attitudes and buying habits between male and female groups to find men are more likely to spend higher amounts if an influencer recommends it.  GRIN released the results of its survey revealing a divergence in attitudes and habits on social media for male and female consumers. The data details specific […]

This could be handy for those looking to re-purpose their video assets, and/or run experiments without having to invest in significant re-shoots or editing. In March 2021, Facebook started testing a new ‘Smart Cropping’ option for video editing within Creator Studio, which utilises machine learning (ML) in order to identify areas of most interest within […]

Facebook organised a closed-door marketing summit that focussed on the EMEA region to help marketers with ideas and solutions to grow their business. The summit, titled “Beyond The Now”, saw marketers, content creators, and the top Facebook leadership discuss the future of marketing amid the changing data privacy and policy landscape.  The keynote address was […]

Facebook has bought several virtual reality game studios over the past couple of years, and they added one more to their portfolio with the acquisition of Seattle-based BigBox VR reports Tech Crunch The studio’s major title, “Population: One,” was one of the big post-launch releases for Facebook’s Oculus Quest 2 headset and is a pretty […]

Did you know that there are 38.19 million active internet users in South Africa? The population of South Africa is 58.9 million. So, that’s more than half the population.  Challenging, diverse and variable, the South African market is a space where innovation thrives. As in the rest of the world, the ongoing pandemic has changed […]

Google has announced that it will allow Android users to opt-out of being tracked by advertisers, according to a report by The Independent.  The move will come into play later this year, following Apple’s rollout of its controversial App Tracking Transparency, or ATT feature in iOS 14.5.  Users were previously able to opt-out of targeted […]

It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for respite and entertainment. Many believe this consumer behaviour is here to stay long after the social restrictions are lifted and the pandemic is over.  According to App marketing analytics platform Adjust’s […]

Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]

While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]

Providing organisations with SaaS solutions, Freshworks makes it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and resolve customer issues  Building relevant products might be fairly straightforward but incredibly difficult to execute and succeed at, and that is where Freshworks’ success lies. In 2010, a broken television […]