With Omnipod you don’t need to think of yourself as a podcaster, you just need to record a few minutes and hit publish. Just like with blogs, most people find it too complex and time-consuming to get in the game of podcasting. It requires equipment, dedication and a huge time commitment to call yourself a […]
Mobile marketing analytics platform Adjust announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with six billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. […]
“Some things shouldn’t be shared. iPhone helps keep it that way. Privacy. That’s iPhone.” Last year, Apple made its purpose clear in this privacy-focused ad tagline. And with the latest iOS update being downloaded on millions of phones worldwide, brand advertisers are trying to keep calm. Last year, Apple rolled out the App Tracking Transparency […]
Facebook’s testing another way to provide more context on paid promotions, this time via a horizontal scrolling display of additional information below the ad image display. Some users are now seeing additional advertiser info – like business location, user check-ins and Page followers – below the ad visual. That could be particularly beneficial in weeding […]
During the past few months, as economies recover and enter a new normal, Luxury Institute and DataLucent have engaged in rich, candid dialogue with C-level executives at top-tier luxury, premium and mass brands. During these conversations, a series of myths that are pervasive among brand executives have come to light – be they marketing, digital, […]
MediaKits launched its first of its kind platform for creators to develop a custom media kit online with real-time data and analytics. MediaKits plugs into the API’s of all social platforms: Facebook, Instagram, YouTube, and Twitter, and soon it will be integrating with Spotify, LinkedIn, TikTok, Snapchat, SoundCloud, and more. MediaKits pulls real-time data on numbers […]
Facebook recently announced that they are going to launch their FaceBook Connect AR/VR showcase on October 28 this year. Facebook Connect is where the company traditionally makes big announcements related to its AR and VR tools. Last year, Facebook unveiled its Quest 2 VR headsets, while it also provided more detail on its Project Aria AR wearables […]
Facebook recently announced that they will enable users to create and share Instagram Reels within the main Facebook app. In an attempt to halt TikTok’s momentum, Facebook has been testing Reels creation and sharing within Facebook over the past few months, which has also included an experiment with a new Stories/Reels/Rooms feed at the top of user feeds. […]
Red Seer Consulting recently published their research on MENA’s digital media environment. Following an era of Facebook and Youtube, and more recently the image phase in the form of Instagram and SnapChat, the strategic research consultancy experts deem short-form video content to be the next big thing. Last year, online users increased their time spent […]
Facebook-owned Instagram is planning to test a new advertising feature. According to an online report, the social networking platform has started testing a new feature which will put ads on its Shop tab. Instagram introduced the Shops tab last year as part of its efforts to expand into the eCommerce space. According to an online […]
