Evalueserve

There is a high possibility that you have a treasure trove of unearthed insights in your customer data… Impactful marketing begins with helping clients wherever they are in their journey. Customer intelligence (CI) enables marketers to segment and understand their clients using this unmined data. CI draws upon internal and external customer activity data to […]

From competitive intelligence to technology trends, Erin Pearson, VP of Marketing, Evalueserve, discusses several factors that contribute to marketing and business success “Determine the market traction and sentiment the competitors are developing. Use those learnings to jumpstart your strategy or inform it in a way to differentiate from the competition. You can also use it […]