Enterprise AI

As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.

Over 40% of agentic AI projects will fail by 2027 due to escalating costs, unclear business value or inadequate risk controls, according to a Gartner report.