The best business and marketing strategies can fail if the right technological tools aren’t part of your martech stack. From social media and email marketing to the metaverse, it’s crucial to arm yourself or your marketing team with the right equipment. Unsupervised recently surveyed 748 marketing professionals to find out the most popular tools for […]
Salesforce users can quickly create new leads or contacts from email addresses not yet in Salesforce with the Email Sync Assistant. Using technology, Match My Email takes the responsibility of manually logging emails off of a Salesforce users’ shoulders. However, if a lead was not yet in Salesforce, users had to do a lot of […]
Klaviyo, a unified customer platform provider, has added email, SMS, and signup form features to help companies build opted-in customer lists, launch SMS programs for marketing and support channels, gather insight into past performance, and communicate with customers across all channels. “We’re here to empower the world’s creators to own their destinies and are committed […]
Optimising martech – managing and coordinating disparate platforms and interfaces – has become more vital than ever. Industry experts share their views on why it is vital to optimise the martech stack. In breadth and complexity, marketing technology is evolving exponentially. Thousands of platforms offer solutions for email, CRM, mobile, social, content, web analytics, and […]
Businesses want to optimise their email campaigns to capitalise on growing opportunities. Four marketing leaders share some tips on efficient email marketing strategies. Email marketing may have changed a lot over the last few years, but one thing remains the same – it works. In 2021, email showed a return of $42 per $1 invested, […]
A couple of years ago, email was the most popular B2B medium, followed by eCommerce, and then phone orders. Today, the top two have switched places. And unfortunately, B2B suppliers are failing buyers. New research has found that 52 per cent of eCommerce sites are not fully meeting expectations. As more purchasing has moved online, […]
Software company Phonexa is reinventing how marketers build strategies around calls, leads, clicks, email, SMS, and accounting by unveiling an unprecedented, all-in-one suite of products that are each engineered to converge and boost business for brands across a diverse mix of verticals. The five-year-old company has debuted three new products with Lynx (click tracking), Opt-Intel […]
