The report findings revealed that People on Twitter aged 25-34 years saw the sharpest increase in the cost of living conversations On the one hand, brands are trying to use every trick in the book to boost sales; budget cuts are compelling consumers to rethink everything from buying electric vehicles to managing their retirement. Seventy-nine […]
Industry experts share their opinion on the CX trends and challenges that will drive businesses in 2022 While customer experience (CX) has the prime focus of companies in 2021, has it impacted customer lifetime value? It’s time brands align CX to their core business values as customers want the best experience possible, not just attention […]
Brands need to genuinely show interest in helping a prospect solve their problem without expecting anything in return. In a conversation with Elena Melnikova, Chief Marketing Officer at Talkwalker, Martechvibe explores how brands can build an empathetic connection with consumers. “By making the shift from ‘pushing an agenda’ towards value creation, marketers become the human […]
