DoubleVerify

DV Authentic Attention is a key component of DV’s Media AdVantage Platform, which combines media verification, ad optimisation, and campaign outcomes measurement to maximise media performance and ROAS.

DV Authentic AdVantage is built on the DV Media AdVantage Platform (DV MAP), a new framework that brings together DoubleVerify’s key capabilities to support more effective media planning and buying.

Measurement data insights and content-level controls are available through DV Pinnacle, enabling advertisers to monitor and optimise their Meta ad campaigns.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.

DoubleVerify developed its proprietary MFA analysis process based on a unique blend of human and artificial intelligence-based auditing.

L'Oréal has used ABS to optimise its campaign performance and successfully manage placements in brand-suitable environments.

The aim of the partnership is to create transparency across the ecosystem, driving ROI for advertisers and yield for publishers.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

This release will leverage DV's technology to help advertisers on Meta Reels ensure their video ads are viewable and safe from fraud and invalid traffic.

It offers a combination of pre-bid controls, post-bid insights, and DV's Brand Safety Floor to help align monetisation policy to brand safety standards.