DoubleVerify

The aim of the partnership is to create transparency across the ecosystem, driving ROI for advertisers and yield for publishers.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

This release will leverage DV's technology to help advertisers on Meta Reels ensure their video ads are viewable and safe from fraud and invalid traffic.

It offers a combination of pre-bid controls, post-bid insights, and DV's Brand Safety Floor to help align monetisation policy to brand safety standards.

DV’s Universal Attention Segments are powered by machine learning and data from DV Authentic Attention.

DV Campaign Automator automates the entire verification trafficking workflow while offering protection and reporting capabilities.  DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has launched DV Campaign Automator for Google Campaign Manager 360. DV Campaign Automator streamlines the entire campaign trafficking process, from campaign creation and settings adjustments to tag management, […]

This release enables advertisers to address growing challenges and offers insight into whether ads had the opportunity to make an impact across digital environments in a consistent manner DoubleVerify, a platform provider for digital media measurement, data, and analytics, has launched a solution to verify viewability on connected TV (CTV). This expansion of viewability enables […]

VideoByte, a Connected TV (CTV) advertising technology provider, selects DoubleVerify as their partner to ensure the VideoByte platform benefits advertisers, publishers, and users with quality data and controls. With the CTV space growing rapidly, publishers and advertisers need confidence in the data powering revenue and performance. VideoByte’s industry-first compliance toolset ensures the futureproofing of CTV […]

DoubleVerify, providers of a software platform for digital media measurement, data, and analytics, and Comscore, a partner for planning, transacting, and evaluating media across platforms, are pairing up to develop an integrated media quality verification and audience measurement solution to allow advertisers to measure the impact of their full media plans. With this partnership, DV […]

DoubleVerify, a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV, for $150m (£111m). OpenSlate’s solutions provide insight into the nature and quality of ad-supported content […]