DoubleVerify

DoubleVerify helps advertisers measure ChatGPT Ads’ impact across the customer journey while advancing brand suitability for conversational advertising.

The combination of Nielsen and DoubleVerify will provide clients with clear, verified, and independent data for the end-to-end advertising segment.

DoubleVerify is introducing capabilities that enable advertisers to access their DV data using their preferred conversational AI tools, supported by the MCP open standard.

New capabilities bring independent media quality verification to the LinkedIn Audience Network, empowering advertisers to make more informed investment decisions.

New capabilities by DoubleVerify enable advertisers to avoid unsuitable content before ads are served, giving brands greater control and driving stronger performance on Threads.

The release enhances the precision of DV’s proprietary detection technology, which blends sophisticated AI-driven analysis with human oversight to identify and categorise low-quality material at scale.

As part of the collaboration, Spectrum Reach has become a partner to join DV’s Certified Transparent Streaming program, reinforcing its commitment to secure, program-level transparency across streaming TV ad inventory.

It offers a combination of pre-bid controls, post-bid insights, and DV's Brand Safety Floor to help align monetisation policy to brand safety standards.

DV’s Universal Attention Segments are powered by machine learning and data from DV Authentic Attention.

DV Campaign Automator automates the entire verification trafficking workflow while offering protection and reporting capabilities.  DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has launched DV Campaign Automator for Google Campaign Manager 360. DV Campaign Automator streamlines the entire campaign trafficking process, from campaign creation and settings adjustments to tag management, […]