DOOH

As brands continue to prioritise audience-first planning and account-based marketing (ABM), ABM Matcher bridges the gap between digital targeting and real-world media.

The integration connects AdBook to Vistar Media’s order management API, allowing orders, placements, and delivery status to flow automatically between the two platforms.

R-ads is built on a simple premise: when an ad can move, react, and hand someone a sample, every impression becomes an interaction.

DOOH adoption is accelerating, with 68% of planners increasing usage and 61% planning higher investment, yet 58% still cite measurement as the biggest barrier to scaling spend.

The acquisition combines Adsmovil’s retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region.

Charles F Manning, Chief Executive Officer & President, Kochava, reveals how the convergence of mobile, CTV, and DOOH is redefining measurement, media optimisation, and customer engagement for global brands.

StackAdapt, a self-serve programmatic advertising platform provider, is now offering a digital out-of-home (DOOH) channel through a partnership with Vistar Media. DOOH includes billboards, wallscapes, posters, and place-based media in convenience stores, medical centres, salons and other venues. Clients can choose specific locations where they’d like to show their ads in a DOOH ad slot […]

The first fully Digital Out-of-Home (DOOH) partnership focuses on bringing premium, relevant advertising to the local Emirati communities. Yazle –a global digital media company specialising in innovative and creative digital advertising campaigns, has signed an agreement with Aswaaq, the local brand delivering a retail experience in a friendly shopping environment. The agreement entails Yazle providing […]

INEO Tech, the developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, announced a programmatic partnership with Broadsign, a platform provider for digital-out-of-home (DOOH) programmatic advertising. With this agreement, advertisers and media buying agencies who utilise Broadsign’s Reach platform will gain access and be able to purchase ad […]

AXES.ai has concluded a global strategic alliance with Hivestack, an independent programmatic digital out-of-home (DOOH) ad tech company. This partnership will enable AXES to connect the Hivestack supply-side platform (SSP) to the AXES omnichannel demand-side platform (DSP) to broadcast premium, programmatic DOOH cross-channel media campaigns on a global scale to the more than 25,000 AXES […]