About two in five (46 per cent) small and medium-sized businesses (SMEs) in Eastern Europe, Middle East and Africa (EEMEA) are now earning more money than before the pandemic, driven by digital growth and international sales opportunities, says a study. Data from Mastercard’s 2022 Borderless Payments Report has revealed that seven in ten (71 per […]
SimplicityDX introduced its SimplicityDX Edge experience platform, a software-as-a-service (SaaS) offering that enables eCommerce, digital, and marketing managers to proactively manage shoppers’ experiences for campaigns and promotions at the edge. SimplicityDX uniquely prioritises campaign and promotion performance by combining user experience, campaign, and product availability data. By combining AI-powered digital experience analytics with campaign, product, […]
Unbounce, a conversion intelligence platform provider, has acquired LeadsRx, a marketing analytics platform provider, for an undisclosed amount. LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels. This acquisition positions Unbounce to bring marketing attribution to its small and midsize business customers. “Attribution […]
Engaging with audiences via digital can be a challenge because people watching remotely are just one click away from being distracted from a presentation. Hybrid events are becoming more commonplace and according to Gartner, by 2023, 60 per cent of businesses that pivoted to virtual events will incorporate physical real-time/real-space experiential elements into marketing experiences. […]
Leading brands aren’t simply looking to dialogue, they want to have deeper conversations and establish emotional connections with their customers. Unified communications helps integrate or unify various forms of communication under one umbrella and provide seamless communication between various internal and external channels. Martetchvibe, in partnership with Vonage, is pleased to present Digital Communication Week. […]
Vibe MarTech Fest (VMF), the event that occupies a prestigious position on senior marketers and IT professionals’ calendars as the undisputed resource on MarTech, is back. With the theme, Next is Now. You can’t afford to miss being a part of an event that will shape the industry conversation and help companies adopt MarTech solutions […]
People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for […]
The eCommerce market is growing in South Africa, and with it, the number of players is also increasing. The digital transformation of a society is the precursor of eCommerce. How well a market is growing can be measured by the rising number of internet users. A Hootsuite report titled Digital 2021 throws light on the […]
Consumer confidence is rising in the Middle East region. The PwC Middle East 2021 Global Consumer Insights found that 58 per cent of Middle East consumers confirming that they have become more optimistic about the economy. Despite this confidence, the survey, titled More digital and sustainable: post-pandemic priorities for Middle East consumers, indicates that the […]
For modern brands, creating a great product is only the start. Today, customers want a great product and a great experience. Unfortunately, the way many large enterprises do business today — with siloed point solutions, fragmented teams, and traditional practices that don’t match modern customer behaviour — can make a unified customer experience hard to […]
