digital marketing

The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing.

Impressive’s offering includes a mix of public workshops and tailored, in-house training sessions to ensure in-house teams stay up to date with the latest tools.

The partnership for AI-driven marketing will provide a comprehensive, streamlined process for first-party data readiness, measurement, and activation.

Digital marketers must prioritise first-party data collection, and implement a future-proof data strategy, says Nikhil Vidhyan, Regional Head of Digital Omnichannel, Ninja Van Group.

Unlocking digital transformation isn't just about hitting business targets—it's about seizing the prime real estate of the six-inch screen. How can your brand dominate this coveted space and redefine success?

The incumbent for the past decade, Merkle Singapore will continue the remit for another three years.

CASE STUDY: FIVE Hotels and Resorts employs a diverse array of tools, emphasising digital marketing, social media engagement, traditional advertising, and strategic partnerships to keep up with changing buyer preferences and economic fluctuations.

The acquisition immediately expands Highwire’s content capabilities by adding SEO, Lead Generation, and other strategies to its integrated marketing and communications mix.

Books related to marketing technologies and various client-oriented strategies have always inspired leaders. Here are 50 MarTech and CX Books you must read in 2024.

The global expansion is a strategic move to incorporate advanced platform technology to understand influencer business with localisation