digital marketing

Socialtrait’s new self-serve platform allows marketing teams to test ideas and concepts, refine messaging and model crisis communications instantly

The partnership between PubMatic and MNTN also solves a critical growth challenge for publishers: how to expand revenue beyond traditional advertiser segments while maintaining brand safety and inventory quality.

Mobian's AI-powered platform is designed to move advertisers beyond legacy approaches, pairing creative and context in ways that deliver measurable outcomes across every screen where FOX engages audiences

Ted Sfikas, Field CTO, Amplitude, explains why marketers should prioritise experimentation to reduce wasted spend, improve ROI, and turn first-party data into actionable insights through disciplined test-and-learn approaches.

Northbeam’s new Clicks + Deterministic Views technology uses AI to measure in-app clicks and ad views across Meta, TikTok, Snap, and more to reveal the true impact of campaigns

In addition to Affinity’s custom-built Consumer Purchase Audiences, this collaboration provides access to enhanced targeting capabilities, valuable insights, and fosters real-world impact through measurement.

Meta has introduced Business AI, campaign optimisation tools, and expanded Advantage+ and creator collaboration features, helping brands deliver personalised ads and improve performance across Facebook and Instagram.

The collaboration enables advertisers to measure, optimise, and scale their streaming campaigns across the Roku platform with greater precision and transparency.

Audience Unlimited will leverage AI to score data segments by relevance to an advertiser’s campaign, across thousands of curated segments from hundreds of trusted, privacy-conscious third-party data providers.

By combining Silverpush Mirrors’ AI-powered contextual intelligence with Adsquare’s location measurement, brands and agencies can directly attribute foot traffic from YouTube ad campaigns across the Americas, the UK, Europe, and Asia.