digital marketing

The marketer’s goal in 2025 isn’t just to capture attention; it’s to stay present across invisible moments. With these new updates, Apple is enabling that, and brands that lean in early will own the future of omnichannel loyalty.

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

Leveraging neuro-contextual, Liz operates like the human brain—recognising patterns, interpreting context, and responding dynamically to user interests, emotions and intentions.

By combining agentic automation with human expertise and built-in QA, AgentC helps agencies deliver faster, deeper marketing output without scaling headcount or compromising on brand nuance.

Fibr AI combines AI agents with an optional human support to provide marketers with a CRO-driven website that optimises itself in real-time to different user groups, segments, and campaign paths.

Airship’s Branching and Custom Views use a visual editor and integrate with the platform’s AI-driven automation, segmentation, and experimentation features.

The research shows that traditional metrics like click-throughs have steadily decreased since the launch of AIOs, while AI-driven impressions—surfaced via tools like AIOs—are surging.

Alpha Digital’s acquisition will accelerate XPON’s AI-led marketing strategy and fast-track profitability through expanded client reach.

Nockta aims to bridge the gap in technical expertise and reduce the high cost of developing custom AI-based tools.

This acquisition enhances AdLift’s service portfolio, enabling brands to leverage next-gen creative solutions, AI-driven marketing strategies, and integrated digital transformation service.