Francois Viviers, Marketing and Communications, Capitec Bank, South Africa discusses technology-oriented strategies and talks about three founding principles that build a brand “Strong brands are not built by advertising. It’s built by what people experience when they interact with the brand. That’s where marketers need to focus,” said Francois Viviers, Group Executive: Marketing and Communications, […]
Mashreq is known to be the first bank in the UAE, but its success reflects in the digital-first approach and innovative products How would a parent feel about allowing their children to handle a bank account and be responsible? Mashreq Bank’s latest product innovation is its digital banking proposition – Neo NXT – catering to […]
The collaboration aims to further enhance the accessibility of FAB’s digital banking services to its customers. Transforming FAB’s banking services in a hybrid cloud environment to deliver a seamless digital experience to the bank’s customers First Abu Dhabi Bank (FAB) has announced a collaboration with IBM Consulting to support the bank’s ongoing digital transformation journey. […]
