digital advertising

As new AI-powered advertising channels emerge, Multiply aims to help customers adopt them early while continuing to outperform across existing platforms.

Through this partnership, illumin and FSBD provide a scalable approach to audience intelligence that enables marketers to connect with relevant audiences across programmatic channels without relying on legacy identifiers.

AnyDigital Max enables advertisers to combine AnyMind Group’s AI capabilities, institutional data, and marketing ecosystem to identify high-performing content, optimise ad creatives and improve campaign outcomes.

Powered by TVision, this new integration enables advertisers to reach the most engaged CTV audiences and improve campaign impact through pre-bid targeting.

The platform provides access to extensive data fields and custom views, allowing users to group, filter, visualise and drill down from campaign to creative level to optimise strategy.

Netflix continues to shore up its ad-tech offerings, which it calls the Ads Suite, through partnerships with players in the category that have more historic industry know-how and a deeper trove of data signals to draw on.

With this acquisition, Onetag has taken a step toward reshaping digital advertising, from fragmented transactions and poor user experience to a unified value exchange built on quality, intelligence, and outcomes.

Smartly’s integration with Amazon DSP unifies social and CTV campaigns, pairing intelligent creative with full-funnel activations and reporting across Amazon's premium streaming inventory.

The combination enables Criteo to support commerce-focused advertising across a wide range of categories and environments, including emerging discovery surfaces like conversational AI.

AI-generated marketing is everywhere, and consumers are increasingly calling it out. But this isn’t a rejection of AI itself; rather, it’s what standards marketers are willing to sacrifice in the name of speed and scale.