digital advertising

Roqad’s identity graphs and data onboarding, combined with Zeotap-Data’s third-party audience segments and platform integrations, deliver privacy-safe, personalised targeting for advertisers.

Programmatic advertising is a strategic area of development for the group, and by integrating EUID and OpenPath, DAZN is reinforcing its commitment to innovation, addressability, and trust in the programmatic supply chain.

By combining PrimeAudience’s behavioural targeting capabilities with Index Marketplaces, buyers are connected to audiences earlier in the supply chain.

The expanded partnership combines AdCellerant's digital advertising platform, Ui.Marketing and Vendasta's AI customer acquisition and engagement platform, creating a combined offering for partners and their customers.

The collaboration positions Growth Hackers to deliver advanced programmatic SEO solutions and AI-powered growth strategies to scale-ups and enterprise innovation teams throughout the Nordic region and beyond.

The launch of Luci reflects Cint’s continued investment in AI-powered measurement tools that accelerate time to insight and help clients unlock more value from their campaign data.

Unlike current approaches that primarily optimise around media variables, PulsePoint’s Adaptive Optimization enables marketers to apply clinically relevant signals to campaign optimisation.

Townsquare will provide Renda Media with access to its digital expertise and resources through the partnership, focusing on tailored, data-led strategies that support local, regional, and national clients.

CMOne is designed to operate as a command centre for brands, performance marketers, and agencies, enabling users to manage, scale, and optimise every component of their marketing strategy within a single platform.

Connected Ads reflects Teads’ commitment to innovation at the intersection of brand and performance outcomes, enabling advertisers to capitalise on multiple stages of the marketing funnel within a single integrated solution.