digital advertising

With cookies sticking around for now, Google is reevaluating how its Privacy Sandbox APIs can best support the ecosystem.

From common pitfalls to real-time insights and the art of visualising performance, Charles F Manning, Chief Executive Officer & President at Kochava, deep dives into the brains and data behind successful ad strategies.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?

The CPM decline reflects growing uncertainty about the platform's future in the United States, leading advertisers to pull back their investments.

The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.

By leveraging its proprietary advertising technology, Context Networks is pioneering a first-of-its-kind advertising and loyalty platform for gaming route operations.

AdMaven’s new platform will help advertisers maximise performance, connecting with AdMaven’s vast network of premium direct traffic.

Townsquare will share its expertise and resources with Steel City Media, focusing on customised, data-driven strategies that meet the unique needs of local, regional and national businesses.

Misalignment can hurt ROI, making strategic platform selection and effective ad model negotiation essential. Brands should define their objectives and choose platforms that align with their target audience.

Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.