digital advertising

Kevel’s total capital raised now exceeds $100 million, reflecting strong demand for its technology across the retail and commerce media industry.

The new report provides transparency into where ads are consumed across linear and streaming channels, revealing a gap between viewership and ad exposure

Marketing Studio combines market insights from Zappi with a Google Ads integration that lets businesses create and launch campaigns directly within Picsart.

New measurement methodology by Intent IQ reveals significant accuracy gaps among identity providers and provides a transparent framework to independently evaluate results.

The report finds that visual hooks, distinctive branding and clear product benefits play different roles in social video ad effectiveness.

The capability brings together Acxiom, Omni, and Rembrand's VISTA platform, with access to premium inventory from major media partners

CTV Planner enables brands to build CTV strategies based on the specific realities and opportunities of each market.

DoubleVerify helps advertisers measure ChatGPT Ads’ impact across the customer journey while advancing brand suitability for conversational advertising.

The Zefr-Reddit partnership gives advertisers greater confidence to reach highly engaged communities through advanced AI-powered contextual intelligence.

By continuously identifying off-intent traffic and other inefficiencies, the Spend Recovery Agent is designed to improve the underlying account over time.