digital advertising

adVantage leverages a centralised intelligence hub that continuously learns from user interactions, refining its outputs to foster deeper engagement and stronger business outcomes.

By combining Causal's data-driven strategies with OpenX's transparent, high-performing marketplace, the partnership proves that advertisers can achieve measurable efficiency gains without sacrificing scale or quality.

New advertising platform, Amex Ads, leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments

Travel Ads is a catalogue-based performance solution built specifically for travel advertisers, enabling them to automatically promote their hotels, flights, and destinations using personalised, catalogue-integrated creatives.

JointCommerce bridges the gap for regulated industries with a managed SaaS platform that combines programmatic ad technology, A21+ consumer data, and hands-on campaign management in a compliant environment.

Now with Invoca, agencies and marketing teams can quantify the impact their CTV, linear TV, and online video campaigns have on leads, appointments, and sales.

The ‘True Intelligence’ solution combines Interpublic’s Interact operating system, Acxiom’s Real ID, and The Trade Desk’s Kokai platform to deliver precise ad measurement alongside durable solutions like Unified ID 2.0 (UID2).

The unified platform by Pubmatic combines three core capabilities that directly impact publisher bottom lines: automated revenue optimisation, first-party data monetisation, and direct access to high-value media budgets.

This collaboration marks a step forward in delivering incremental reach, viewer engagement, and buyer-centric flexibility by bringing together Tubi’s growing Australian audience with PubMatic’s programmatic infrastructure.

Powered by real-time mediation, direct integration with Perion’s demand-side intelligence, and sustainability logic, SODA delivers SPO 2.0, aimed at improving efficiency, monetisation, and environmental responsibility for digital publishers.