Generative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.
Powered by AI agents, StackAdapt’s Ivy Studio helps marketers move from business goals to business outcomes faster.
Powered by Pathmatics, the integration provides advertisers with access to their existing Meta and TikTok creative assets directly within Google Ads.
Parsnipp gives marketers a single platform to measure AI visibility and activate advertising informed by those insights.
FRAME Attention is available in two bundles, one for mobile in-app video and one for CTV, the two screens where video attention is most concentrated.
The partnership combines dentsu’s campaign expertise with Adthena’s new ‘Decision Intelligence’ product to give advertisers the clarity they need to succeed.
Pairing Acxiom’s trusted consumer data with Nexxen Discovery’s real-time insights is designed to improve audience reach and performance.
The partnership brings more advanced audience activation, campaign management and measurement capabilities to GIPHY's advertising platform.
The deepened relationship gives advertisers access to the desktop-native ad format from HP, with Kargo creative and operational capabilities.
New digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.
