digital advertising

Misalignment can hurt ROI, making strategic platform selection and effective ad model negotiation essential. Brands should define their objectives and choose platforms that align with their target audience.

Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.

Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.

This partnership will focus on developing a marketing solution that combines the SmartNews Coupon service and d POINT campaigns, catering to the evolving needs of corporate customers.

The partnership encourages merchants and service providers operating digitally on Alipay platform to enhance their services for international travellers, offering discounts of up to 20%.

Brand safety and suitability are crucial aspects of any advertising campaign. In today's digital world, where the wrong ad placement can damage a brand's reputation, adtech platforms offer powerful solutions to ensure that ads are placed in safe and suitable environments.

It enables businesses to deliver personalised user experiences, optimise campaigns in real-time, and provide contextually relevant ads through dynamic content that can be customised based on user behaviour and preferences. Mobiquity Technologies, a provider of next-generation data intelligence and advertising technologies, has launched its Mobi-AI engine, an artificial intelligence-enabled optimisation engine that can modernise how […]

Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]

Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot.

With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]