DataEQ

Complaints around digital experience occur when consumers transact more, like during month-end. A new report finds Saudi banks fail to meet customer expectations of digital experience. Saudi Arabia’s digital services market is considered the largest in the MENA region, with annual digital transformation spending reaching SR12 billion ($3.19 billion) annually. For Saudi banking customers, however, […]

Consumer behavioural shifts during Ramadan see social media service expectations surge. During the holy month of Ramadan, it’s not uncommon for businesses to extend their opening hours or run special offers. But how well are top brands accommodating to their consumers’ behavioural shifts on social media? DataEQ conducted a cross-industry social media trends study on […]

Customer feedback has always been the top priority, even in the early days firms utilised post asking the consumers for their opinions. About 90 per cent of customers are influenced by positive reviews when buying a product. This means customers form a positive perception of brands that are proactive in collecting feedback. It reassures them […]