data strategy

Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.

While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.

Despite the rollback on deprecating third-party cookies, marketers are still prioritising first-party data for several reasons: trust, transparency and a renewed focus on sustainable retention and measurable growth.

Fragmented solutions have led to inefficiencies, wasted ad spend and reduced yield. A proactive, first-party data strategy with solutions focused on curation, collaboration, and generative AI (GenAI) is now essential.

DeepIntent's Audience Marketplace designates third-party data providers that have passed the Data Provider Health Check on the platform.

Digital marketers must prioritise first-party data collection, and implement a future-proof data strategy, says Nikhil Vidhyan, Regional Head of Digital Omnichannel, Ninja Van Group.

Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to build and enhance predictive models. This allows businesses to apply insights into several campaigns, ranging from relevant offers that impact sales to simple customer messages from the respective brand or […]

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy.

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when […]

SHE Media announced the launch of its proprietary Purchase Intent Graph. Under Penske Media Corporation’s (PMC) first-party data platform Atlas Data Studio, an agency award-winning data strategy and platform developed by SHE Media. SHE Media’s Purchase Intent Graph is focused on consumer purchase behaviour to deliver better experiences to audiences and deeper insights, first party […]