data quality

Synthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.

Working alongside the Data Integrity Suite’s Gio AI Assistant, these agents help users initiate and guide tasks through a conversational experience, with clear recommendations and previews of proposed changes.

Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.

Validity, a provider of data quality and email marketing solutions, introduced MailCharts SMS, a solution that powers text messaging campaign planning for ecommerce marketing teams With MailCharts SMS, Validity hopes to empower marketers with deep insight into companies’ email marketing strategies. While MailCharts has traditionally been geared toward email marketing, the latest innovation broadens this […]

Validity, a provider of data quality and email marketing success solutions, partnered with Adobe as part of the Adobe Exchange Partner Program. The collaboration builds on synergies between Validity’s Everest email platform and Adobe Campaign for orchestration, launch, and measurement of personalised cross-channel marketing campaigns. Everest provides insights and deliverability guidance, and Validity will soon […]

“The focus should be on strategic goal setting, data privacy, data quality, data quantity, and also to enhance decisions that will improve customer experience and real-time personalisation,” says Yogesh Khanchandani, Co-Founder and Chief Business Strategy Officer, PivotRoots, in an exclusive interview with MartechVibe.  While the world of marketing is shifting dramatically, customer experience remains the […]

The biggest strategic differentiators for successful, high-growth organisations are data and analytics. Whether it’s SMBs or MNCs, data is fast becoming their most prized asset. Afterall, harnessing the power of data makes organisations unstoppable. Though the capacity to utilise new marketing technology successfully and effectively depends on the technology itself, it also depends on the […]