Data Onboarding

Roqad’s identity graphs and data onboarding, combined with Zeotap-Data’s third-party audience segments and platform integrations, deliver privacy-safe, personalised targeting for advertisers.

In 2009, Starbucks shuttered 300 stores owing to a 70 per cent slump in quarterly profits amounting to $64.3M. The drop in sales was blamed on the economic slowdown and lower spending power of customers. It only made sense that as personal budgets became more frugal, indulgences were the first to get cut. Starbucks’ leadership […]